TSN

SPOT

KEY ART

SOCIAL CONTENT

MARKETING MATERIAL

ART DIRECTION

DESIGN

ANIMATION

Jay and Dan Tim Hortons Spot

ADVERTISING

Jay and Dan are sports legends in Canada, they are the anchors of the renowned show SPORTS CENTER, one that is enjoyed in America through ESPN.

We needed to do a classic spot for the show called drive-thru where the anchors go and get a coffee from another Canadian Institution: Tim Horton’s [Some of the greatest donut holes on earth! They are call timbits].

We have to combine a style that fit with Tim Horton’s style guide, they show itself and create a new vibrant animated version of Jay and Dan.

Character Design

Anytime we get an opportunity like this, where we need to portray real-life people, is a challenge that takes with a big smile and resilience. Why? Because we know how to do it, after being able to draw and animated legends like Frank Sinatra or Geddy Lee with rave fan reviews from. The sky is the limit.

We worked very hard to ensure these two handsome anchors look awesome in the piece.

Sketches

Concept Art

This was a fun concept

But as always we did something more realistic as well to see what the client liked the most:

Turnaround

This was our first time working with TSN, the biggest sports network in Canada, essentially, their ESPN. We did numerous exercises to find the best direction for Jay and Dan.

Story

Storywise everything had to fit in a tag of 10 seconds, and we had a lot of information, but at the same time, we wanted this to be FUN! Different! And enjoyable for the audiences. The camera shots had to communicate A LOT in a very short amount of time, the animation had to be timed by the frame to achieve this. We wanted to see some of Tim Horton’s nice people, as well as Jay and Dan joking around while they got their delicious coffee.