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DISNEY CHANNEL:

Bluesberries: The Adventures of Papachu and Dr. Kapatoo

COMMERCIAL (PSA)

When Disney Channel presented us with the opportunity to create our own series of PSAs to inspire kids to eat more healthy, we jumped at the chance to pitch! The process was like creating a mini-show, a 100% Fantoons original under the Disney brand.

Press & Social

We got standout press for this campaign all over the map. It was inspiring to see how much people cared about our PSAs.

As usual we did about 5 different ideas with different levels of development but “The Adventures of Dr. Kapatoo & Papachu.” resonated to everyone at Fantoons in our very own little focus group. The idea of doing three mini-musicals with different genres was pure awesomeness, and Disney executives loved it. 

Every episode had a child going through a relatable obstacle, and in classic Disney style, we end up singing to sort it out…but with hip-hop, blues and punk rock! It’s Disney with our own vibe of originality.

It’s amazing what fruit and veggies do for you, and when we researched we were all passionate about portraying all these wonderful properties that kids may not know. 

These episodes were translated in other languages around the world given their universal appeal. We are very proud of this, and hope you enjoyed them.

Characters

Since this was a series, we developed a bible with backstories for every recurrent character. At the time of writing the episodes this helped everyone understand the themes and personalities on every story we pitched.

From a design standpoint, we looked at classic cartoons from the Disney and UPA era of the 1950s from geniuses like Ward Kimball, and did our own take on them. What came out felt timeless. With vibrant colors and hand-drawn characters that never ever feel aged or out of touch.

For Dr. Kapatoo we were looking for an element of design that made him stand out, and came up with this icon that changed with his speech much like stickers used on chats, they were used as jokes throughout the episodes.

Storyboards

Throughout the episodes we did 80% of the boards on pencil and paper with fixes done digitally. This is something we do constantly at the studio, blending old and new to come up with something that looks unique! The pencil drawings were filled with energy that only the real pencil can generate. It was inspiring! And the result speaks for itself.

Color Script

Analyzing and working with color is something we NEVER take for granted. A bad color choice in a short scene can ruin a gorgeous piece, failing its rhythm and overall story. We pride ourselves to look at the story first and let that be the driver and color paints the story in a visual way, we use tones to augment the effectiveness and emotion throughout the narrative. This helps us look at the art in a single frame and live the waves of color aligned with the story

A good color script can save days of production headaches. We never fail to do it.

Animation Techniques

For many of our animations we use pose to pose techniques [all fully hand-drawn]. Artists follow the action and at the same time improvise new ways and poses to express the character’s feelings that surprise the audience every time.