Nat King Cole
The Christmas Song
Nat King Cole is possibly the greatest singer of the last 100 years. His soothingly sweet voice can warm up a chilly room, not to mention his incredibly energetic charisma. Mr. Cole’s performances make people feel at home no matter where they are. This principle was the main driver for the story, art and rhythm of this music video. We want this to be a magical ride for everyone who watches. No matter what age.
Who doesn’t want to ride with Santa Claus? This was the starting point in our heartfelt journey about children rescuing an injured dog, that otherwise would’ve been homeless. This captured the spirit of both the song and Christmas in a simple, but compelling three-minutes feature.
Mr. Cole’s Estate and Universal Music loved the concept and art direction right away.
The video has already accumulated over 40 million views across platforms, with thousands of incredibly beautiful comments from all over the world. Clearly, people loved it too.
Christmas always sparks feelings of nostalgia, and “The Christmas Song” is possibly the greatest Christmas song of all-time. This was nerve-wracking to say the least! We created digital oil paintings for the backgrounds as if we are looking at vintage Christmas cards. The animation is a combination of classic Disney with modern techniques.
The kids are inspired by those Disney traditions of making characters that feel alive and playful, but with an enormous drive and heart to carry this story.