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UNIVERSAL MUSIC

Bing Crosby

White Christmas

MUSIC

Bing Crosby’s voice has the ability to convey emotion like none other, so that even his classic performance of this Christmastime staple is at times both sorrowful and hopeful. The song is a wish not just for snow, but for new beginnings, joy, and connection. We took this opportunity to set these themes against the backdrop of an intergenerational story of family, service, and hope. We went with a color scheme that felt modern and classic, without going cliché. The important elements of this video were the “actors,” and we got top-notch animators that delivered performances of a lifetime.

Bing Crosby’s voice has the ability to convey emotion like none other, so that even his classic performance of this Christmastime staple is at times both sorrowful and hopeful. The song is a wish not just for snow, but for new beginnings, joy, and connection. We took this opportunity to set these themes against the backdrop of an intergenerational story of family, service, and hope. We went with a color scheme that felt modern and classic, without going cliché. The important elements of this video were the “actors,” and we got top-notch animators that delivered performances of a lifetime. Bing Crosby’s voice has the ability to convey emotion like none other, so that even his classic performance of this Christmastime staple is at times both sorrowful and hopeful. The song is a wish not just for snow, but for new beginnings, joy, and connection.